The client wanted a business card that the client would remember receiving. The blue was used to trigger the audience's memory.
This design was meant to portray the artist's love for their craft (lipstick inside of a heart) as well as you a floral pattern to play on the client's last name.
Ken wanted a bold color to stand off of a white card while keeping the information presented minimal.
This card was designed for a stylist whose NYC design sense rivalled that of top stylists in her field. She requested a bold, but minimalist approach to her card.